trust-pilot | BBB

    The Faster And Safer Way To Sell Luxury Goods Online

    Sell diamonds, luxury jewelry, watches, bags and
    accessories online in as little as 24 hours. Honest price
    quotes and no fees.

    Sell Your Items

    trust-pilot | BBB

    The Faster And Safer Way To Sell Luxury Goods Online

    Sell diamonds, luxury jewelry, watches, bags and
    accessories online in as little as 24 hours. Honest price
    quotes and no fees.

    Sell Your Items

    How It Works

    The myGemma process is simple, fast and secure.

    We buy your luxury items directly, with no fees or commissions deducted from your final offer.

    The entire process can take as little as 24 hours, from price quote to payment.

    1. Complete the online form

    Don’t worry, it’s easy.

    Sell Your Items
    Step 1
    Step 2

    2. Receive your price quote

    We will contact you via phone or email.

    3. Free, fully insured shipping OR schedule an appointment

    We provide free, fully insured shipping to send your items in for a final price. If things don’t work out, we send your items back to you free of charge and fully insured. There is never any obligation to sell.

    You also have the option to schedule an in person appointment at our offices in NYC or London.

    Step 3

    4. Receive your final price

    Accept our final offer and we wire the money to you, or mail a check if you prefer. It’s that simple.

    Sell Your Items

    Read What Our Customers Have Said

    Read All Of Our Reviews







    Talk To A Real Person

    Are you on the fence? Have a question? Need some advice?

    We're always here to help. Send us a message.


    Trade-In Program

    Trade in for store credit and get 10% extra value when you join our Loyalty Program.

    • For every sale: you receive loyalty points worth 5%.
    • For every purchase: you receive loyalty points worth 5% towards your next transaction.

    You’ll only pay sales tax on the difference (between the store credit and the purchase price).

    Get Started

    Loyalty Program

    Get 10% extra value when you join our Loyalty Program: earn points when you sell, buy or trade-in.

    As a member you’ll earn points & exclusive rewards every time you shop and sell.

    Join The Club

    Selling To myGemma At A Glance



    Satisfied Selling Customers


    2,000 +

    Customer Reviews


    123,000 +

    Items Purchased


    10,000 +

    Trees Planted



    Specialists & Authenticators




    The Fast And Lucrative Way To Sell Luxury Goods

    Established in 2012, our goal is to provide a fast and reputable selling service. We were founded on the belief that selling luxury items should be a quick, stress-free and transparent process. No hidden fees or commissions. No inflated or unrealistic price quotes.

    myGemma is the modern alternative to pawnbrokers, auctions and consignment. Unlike traditional buyers, we purchase your items directly. There are no costs associated with selling and our entire process is streamlined to take as little as 24 hours. We are proud of our A+ BBB rating, a testament to our unparalleled customer service, professionalism and strong prices.

    Read More About Us

    Sustainable Luxury

    At myGemma, sustainability is at the heart of what we do: recycling designer goods back into the luxury market. We believe that a circular economy is the key to creating a more sustainable future.

    To further our commitment to the cause, for every sale or purchase, one tree is planted.

    We are proud partners of Ecologi, an environmental conservation organization dedicated to restoring forests and combating climate change through tree planting.

    Find Out More

    Why Sell To myGemma?


    Sell in as little as 24 hours, from start to finish. Our process is designed with speed, safety and convenience in mind. As such, we buy your items directly, no middle-man or waiting for us to sell on your behalf.

    Don’t wait for months to list your items on consignment sites only to have the pieces discounted. At myGemma, we pay strong prices now.

    Luxury Specialists

    Our team of luxury buyers are leading industry veterans.

    We buy a wide and varied range of luxury goods: from diamond rings of 0.5ct to 5ct+, to luxury brands such as Rolex, Louis Vuitton, Omega, David Yurman, Chanel and much more.

    Strong Prices

    Our prices are typically much higher than what you would receive from gold buyers or pawnbrokers. This is thanks to our pricing expertise, industry connections and the fact that we buy your items directly.

    Free Process, No Fees

    Our process is free of charge, no hidden fees or commissions are deducted from your final offer.

    Honest & Reputable Company

    With over 1,500 online reviews and an A+ BBB rating, we pride ourselves on offering unparalleled customer service and honest, transparent price quotes.

    Dedicated Client Representative

    Our customers work with one dedicated client representative throughout the entire process. If you are looking to sell diamonds, luxury jewelry, watches, handbags or sneakers – we look forward to being of service and are on hand to answer any of your questions.

    International Luxury Buyers

    We work with customers around the globe, with offices in NYC and London for in person appointments.

    Convenient & Discreet

    Sell online or via appointment at our modern and secure offices.

    Sell Your Items


    Disclaimer: myGemma is not an authorized dealer of any of the brands featured on this website. All trademark names, brands and models mentioned on this website are the sole property of their respective trademark owners. The site, including its owners, operators and developers are not affiliated with nor endorsed by any of the brands on the site or any of their subsidiaries.

    Our Offices

    New York

    535 5th Avenue, 11th Floor,
    New York, New York
    10017, USA


    28 Cavendish Square
    London, W1G ODB, UK