If you’re here, it’s probably because you’ve got your eye on a Goyard bag, but you’re not quite sure how exactly you can buy one. Unlike most luxury brands, Goyard is famously discreet—no online store, no e-commerce listings, and limited press exposure.
A Brief History Of Goyard
The Goyard story begins in 1792, when Pierre-François Martin founded Maison Martin, a Parisian trunk-making workshop serving the French aristocracy. In 1845, Martin’s apprentice Louis-Henri Morel took over the business, renaming it Maison Morel and continuing its tradition of bespoke travel goods.
When Morel passed away in 1853, his young apprentice, François Goyard, assumed ownership, and the house became Maison Goyard. Under Goyard’s leadership, the brand’s reputation grew, and in 1892, his son Edmond Goyard introduced the now-iconic Goyardine canvas.
During the late 19th and early 20th centuries, Edmond expanded internationally, opening boutiques in Monte Carlo, Biarritz, New York, and London, and earning accolades at prestigious world fairs. Goyard’s refusal to advertise, paired with impeccable craftsmanship, cemented its status as a symbol of discreet luxury.
Jean-Michel Signoles acquired Goyard in 1998, revitalizing the house with new ateliers, expanded color offerings, and global boutiques.
Where To Buy A Goyard Bag?
There isn’t only one way to buy a Goyard bag. However, depending on where you live, you may have limited options.
1. Goyard Boutique
The most direct way to purchase a new Goyard bag is from one of their official boutiques. There are only a handful of Goyard stores worldwide, located in cities such as Paris, New York, Tokyo, and London.
These boutiques offer the full range of styles, including the popular Saint Louis Tote, Artois, and Saïgon. However, walk-ins may be met with long lines or limited inventory.
2. Department Store
In select cities, Goyard has retail counters in luxury department stores like Bergdorf Goodman, though availability can be unpredictable and inventory limited to a few key styles.
3. Resale Market
If you don’t live near a Goyard boutique or want access to sold-out or discontinued designs, the resale market is your best friend. This can be a great option if you prefer to buy online and buy directly.
You can see what is available, and there is no waiting in line only to be met with disappointment. It’s an especially great option if you don’t live near a stockist.
What Is Goyardine Canvas?
It is a hand-painted, chevron-patterned material crafted from coated cotton, linen, and hemp. Its layered dot design forms a ‘Y’ to symbolize the Goyard name, while honoring the family’s log-driving heritage.
Why Is Goyard So Popular?
Part of the brand’s allure is its quiet approach to luxury. You won’t come across any elaborate advertising; the brand relies solely on its reputation for producing high-quality and timeless designs.
Where To Buy Goyard Bags Online?
If you have yet to come across myGemma, let us introduce ourselves. We are an online platform for buying and selling authenticated pre-owned luxury goods, including Goyard bags. Every item listed on our website and app has been carefully inspected and authenticated in-house by our team of experts, so you can shop with complete confidence.
Our curated selection includes both Goyard classics, like the Saint Louis Tote, and rarer finds that are no longer available in boutiques. myGemma makes it possible to own a piece of this elusive French maison without the waitlists or boutique exclusivity.
Whether you’re a first-time buyer or a seasoned collector, myGemma is your trusted source for securing the best designer finds.
How To Sell Goyard Online?
If your mission is to sell rather than buy, myGemma also offers this service. You can choose between trading in (if you’d you’ve got your eye on something else), consigning, or selling directly.
There are advantages to all of our selling options. Check out our consignment guide to see which is best for you.
The selling process has been designed with you in mind: it’s both quick and easy. All you have to do to get started is fill out the online form to receive your price quote. There is no obligation to sell at this stage.
When you choose to buy or sell with myGemma, you are helping to promote a circular economy. It’s a win-win for your wallet and for the planet.
