Some designer brands have one logo motif, others have many. Gucci falls into the second category, with a variety of Gucci symbols to represent the house.
Woven into the brand’s history, Gucci’s monogram has long been a key brand signifier. The pattern is representative of the fashion house and serves as a symbol of the brand’s longstanding heritage.
How did it come to be, and why is it still so popular today?
The Origins Of The GG Monogram
The GG Monogram was created after the Gucci founder Guccio Gucci, and it uses his initials.
After establishing Gucci in Florence in 1921, Guccio built a reputation in the fashion industry for fine leather goods and luggage. The founder of the brand died in 1953, and his sons took over the business.
They introduced the Gucci Monogram pattern in the 1960s, which featured on canvas fabric–and still does to this day. This is known as the Supreme Canvas. It is typically imagined in a beige colorway; however, some offerings have the canvas in other colors, such as black, gray, navy blue, red, etc.
The monogram has also been used on leather, velvet, and denim designs.
What Does The Gucci Monogram Look Like?
It features one G right-side-up and one G facing downwards, placed tightly next to each other.
The Monogram’s Evolution
Throughout the decades, the GG Monogram has featured on items across different categories, including handbags, accessories, footwear, and ready-to-wear.
In the 1970s and 1980s, the beige-and-brown GG Supreme canvas became a hallmark of Gucci’s global expansion. By the early 2000s, Tom Ford and later Frida Giannini gave the monogram new relevance, blending heritage with modern silhouettes.
Tom Ford incorporated the classic Gucci logos into his designs, as well as introducing a new iteration. This was a minimalist logo, featuring a stretched ‘G’ motif.
The Iconic Gucci Hallmarks
Ever-evolving, it’s hard to keep up with Gucci. With a range of hallmarks, the brand has a long list of signatures. Here’s a breakdown of some of the most memorable and recognizable Gucci symbols:
Guide To: Gucci Logos
- The Original: The first Gucci logo was in a handwritten, cursive font. This was introduced in 1923.
- Script Logo: This is a reworked version of the original Gucci logo. Unlike the original, it is underlined.
- The Gucci Emblem: After Guccio Gucci’s death, his son Aldo Gucci briefly changed the previous logo for a crest emblem with a knight.
- GG Monogram: A double G symbol with one ‘G’ facing up and one facing down.
- Double G: Predominantly used as a hardware plaque, this logo has two ‘G’ motifs partially overlapping. This is also sometimes known as the Marmont Logo.
- Interlocking G: Similarly to the GG Monogram, the Interlocking G logo has one 'G' facing up and one facing down. The difference is that in this version, the ‘G’ motifs interlock closely and overlap into a circular shape.
Guide To: Gucci Hardware
- Horsebit: Inspired by the equestrian world, the Horsebit hardware detail was introduced in the 1950s. It features prominently on both accessories (notably footwear) and ready-to-wear.
- Dionysus Buckle: Featuring a tiger head on either end, this curved hardware is an ode to the Greek god Dionysus, who is said to have crossed the river Tigris on a tiger sent to him by Zeus.
- Piston Lock: Signature closure on the iconic Jackie Bag.
- Bamboo Handle: First crafted in 1947 due to post-war material shortages, now a Gucci icon.
Guide To: Gucci Motifs
- The Gucci Bee: Gucci first used the bee symbol in the 1970s, and Alessandro Michele brought it back to the forefront in 2015.
- Flora Print: A botanical pattern created in 1966 for Princess Grace of Monaco.
- Web Stripe: Stripes featuring green-red-green bands, inspired by equestrian saddle girths.
- Sylvie Web Stripe: The same as the Web Stripe but in a blue-red-blue colorway.
The Most Iconic GG Monogram Accessories
1. Wallets
Smaller accessories take on the GG Monogram with absolute ease. The pattern features on wallets, such as cardholders, bi-fold and continental wallets.
2. Ophidia Collection
A majority of the Ophidia Collection incorporates the all-over monogram pattern. The most commonly used colorway is the classic beige; however, alternative hues have been used, such as cream or navy blue.
3. Dionysus Bag
Not every Dionysus Bag has the GG Monogram; in fact, a majority of the collection on Gucci’s website will show colorful leather iterations. However, the GG Monogram Dionysus is still a popular style.
4. Men’s Messenger Bags
Gucci has a wide offering in the men’s accessories department. A lot of the brand’s messenger bags have the monogram pattern, often in alternative colorways to the classic beige.
5. Belts
Gucci belts often pair two logo motifs: a logo buckle and an all-over monogram print.
6. Footwear
Gucci is known for its slip-on mules and loafers. These will typically have a Horsebit embellishment on the front and will sometimes feature a monogram pattern throughout.
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