Adding extras to a bag isn’t a new concept by any means. It’s often referred to as ‘Jane Birkinifying’, a nod to the legendary actress and style icon who famously adorned her Hermès Birkin with everything from keychains to lucky trinkets.
Whether you’re going for an eclectic mix of brooches, scarves, and charms or prefer a single Labubu dangling from your Birkin, the trend is as much about fun as it is fashion. And in a style landscape that embraces irony, individuality, and nostalgia, it makes perfect sense.
Why Are Bag Charms So Popular?
So what’s driving this charm craze? Here are a few key reasons why everyone’s accessorizing their accessories:
1. Price Point
Bag charms offer a more accessible entry point to designer fashion. While a luxury handbag may cost thousands, a charm from brands like Louis Vuitton, Fendi, or Loewe lets collectors get a piece of the luxury experience for a fraction of the price.
2. Collectability
Designer bag charms are highly collectable. Limited-edition releases, character collaborations, and seasonal designs make each one feel like a unique find. Some even appreciate in value on the resale market, especially hard-to-find charms from Hermès and Chanel.
3. Personalization
Perhaps the biggest draw is the ability to make a designer handbag feel completely personal. From whimsical figures like Labubus and KAWS toys to silk Twilly scarves wrapped around handles, every add-on tells a story. It’s not just about showing off a logo, it’s about expressing your personal style.. They are also temporary, and you can remove them or add more as you wish.
How To Accessorize Your Bag
More Is More
Layer up with a combination of charms, keychains, silk scarves, and even mini pouches. This look works well with slouchier bags like the Louis Vuitton Neverfull or vintage Chanel totes. Just make sure the colors, shapes, and textures play well together.
Just One Or Two
For a balanced approach, choose one standout charm and maybe a coordinating scarf or brooch. A bright pop of color on a neutral bag can be visually striking and instantly elevate your look.
Understated
Prefer something subtle? Go for a monochrome or tonal charm that blends with your bag, or choose a classic Twilly scarf in a subdued print. Hermès makes excellent options for this approach.
Looking To Customize Your Bag?
Whether you’re in the market for a new-to-you Hermès, Louis Vuitton, or Dior bag, or looking to sell a piece from your collection, myGemma makes buying and selling luxury accessories easy and secure.
Browse our authenticated designer handbags and explore pre-owned bag charms, scarves, and more to elevate your look. Let your bag reflect your personality, because the smallest accessories often make the biggest impact.
Read myGemma's reviews to see what our customers think of us.
How To Sell Designer Accessories Online
Looking to refresh your collection or make room for new pieces? Selling your pre-loved designer accessories online is easier than ever with myGemma.
Here’s how it works:
-
Get A Quote: Simply fill out our quick online form to receive a price quote for your designer accessory.
-
Ship Your Items: Send your items in with free, fully insured shipping.
-
Get Paid Fast: Choose to sell directly for our quickest payment option, or opt for consignment to earn more.
At myGemma, we accept luxury brands including Hermès, Louis Vuitton, Chanel, Fendi, Dior, and more. Whether you're selling a bracelet, a bag charm, or a handbag, our process is quick, secure, and transparent.

