Versace is one of the most iconic luxury fashion brands in the world, known for its bold designs, rich heritage, and celebrity appeal.
The brand has undergone changes in ownership over the years. Today, it is part of a larger fashion empire. In this post, we’ll explore the current ownership of Versace, how it got there, and what this means for the brand’s future.
Who Owns The Versace Brand?
Versace is, as of February 2025, owned by Capri Holdings Limited. In 2018, Michael Kors Holdings acquired the company for approximately $2.1 billion and rebranded as Capri Holdings. Capri Holdings also owns Michael Kors and Jimmy Choo.
Despite the acquisition, Donatella Versace, the sister of the brand’s founder, remains a key figure in the company. For decades she acted as the Chief Creative Officer. Donatella announced in March 2025 that she would step down as designer and take a role as the chief brand ambassador.
As of April 2025, the primary designer is Dario Vitale.
Is Prada Going To Acquire Versace?
There are reports that Prada is considering an acquisition of Capri Holdings, which encompasses Versace. However, there is currently no confirmation of this.
A Brief History Of Versace
Versace was founded in 1978 by Gianna Versace in Milan, Italy. The brand quickly became known for its bold designs, which are still intrinsic to the brand’s DNA today.
The brand gained global recognition in the 1990s, helping to define the ‘supermodel era’. Naomi Campbell and Cindy Crawford walked the famous fashion shows, while actress Elizabeth Hurley wore the iconic safety pin dress in 1994.
Under Gianni’s sister Donatella’s leadership, the brand expanded into accessories, fragrances, as well as home décor.
How Did Versace Die?
Gianni Versace, the legendary designer and founder of the brand, was tragically murdered on July 15, 1997, outside his Miami Beach mansion.
He was shot by serial killer Andrew Cunanan, who had been on a crime spree before taking his own life days later. Gianni’s death shocked the fashion world, and his sister Donatella took over the brand’s creative direction.
About Versace
The Versace Look
Versace is known for its Greek-inspired motifs, such as the Medusa logo. Gianni chose the mythical symbol as he recalled seeing it in ancient ruins where he played with his sibling when they were children.
One of the brand’s key cultural moments was when Jennifer Lopez wore the green jungle dress in 2000. This even led to the creation of Google images.
The Italian fashion brand's designs incorporate bold geometric and animal prints, as well as a strong use of color contrasting with black.
Is Versace A Luxury Brand?
Yes, it is a globally recognized luxury fashion house. Offering high-end craftsmanship, Versace represents opulence and glamour. The brand is associated with models and big celebrity names who serve as ambassadors, including Dua Lipa.
Where Is Versace Made?
The brand's products are primarily made in Italy and their commitment to Italian artisanship is a key factor in its luxury status. Some accessories and footwear may be produced in other European countries, but the main production remains rooted in Italy.
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