Loewe is one of the oldest established luxury houses still standing today. It was founded between two of the biggest fashion houses in the industry–Hermès (founded in 1837) and Louis Vuitton (founded in 1854).
Renowned for its high-quality leather goods, many people love the brand’s designs but know little about the company, or even how it is pronounced.
History Of Loewe & What You Need To Know
How To Pronounce Loewe?
It is not unusual for people to mispronounce the brand name as ‘low’ or 'low-ay', however, it is actually pronounced as LOW-eh-vay. The 'w' is pronounced how English speakers would say the letter 'v'.
Where Is Loewe From?
Loewe is a Spanish brand that was founded in Madrid. The brand's ateliers are still located in Spain to this day, except for one design studio, which is in Paris.
Who Owns Loewe?
Loewe has been under the LVMH umbrella since 1996. The conglomerate is a French luxury group, which encompasses brands such as Christian Dior, Louis Vuitton, and Tiffany & Co.
The History Of The Brand
Founded in Madrid in 1846, Loewe began as a collective of Spanish leather artisans renowned for their craftsmanship. In 1872, German craftsman Enrique Loewe Roessberg joined the workshop, consolidating the brand under the Loewe name and setting the foundation for what would become one of Spain’s most celebrated luxury houses.
By the early 20th century, it had established itself as a symbol of refinement, earning the title of Official Supplier to the Spanish Royal Court in 1905. This royal patronage cemented its reputation for excellence and made the brand the go-to maison for Spain’s aristocracy and elite. The house became synonymous with exceptional leather, a legacy that continues to define its identity.
The mid-20th century saw Loewe expand both creatively and geographically. In 1945, the introduction of the Amazona bag set the tone for the brand’s aesthetic of understated luxury. During the 1970s, it began opening boutiques internationally, taking Spanish craftsmanship to a global audience.
The brand underwent a pivotal change in 1996, when it was acquired by LVMH (Moët Hennessy Louis Vuitton). As part of the world’s largest luxury group, Loewe gained greater resources and international visibility. Creative directors such as José Enrique Oña Selfa and Stuart Vevers brought fresh perspectives, updating the brand's image for a new generation while preserving its heritage of leather mastery.
A new era began in 2013 with the appointment of Jonathan Anderson (the man behind the JW Anderson brand) as Creative Director. Anderson redefined Loewe with a bold mix of tradition and modernity, balancing heritage with artistic innovation. His first major creation, the Puzzle bag, became an instant classic and exemplified his approach: architectural design paired with the house's unparalleled leather expertise.
Under Anderson, the brand also embraced a broader cultural mission. The Loewe Foundation Craft Prize, launched in 2016, highlighted the house’s commitment to craftsmanship beyond fashion, celebrating artisans from around the world. Meanwhile, playful capsule collections like Paula’s Ibiza introduced a youthful, free-spirited dimension to the brand.
Today, the luxury brand stands as both a custodian of Spanish heritage and a leader in contemporary luxury. From its 19th-century origins in a Madrid workshop to its status as a global fashion powerhouse, the house has consistently fused tradition with innovation.
Is Loewe A Luxury Brand?
Based on the craftsmanship and price point of Loewe goods, it can certainly be classified as a high-end luxury brand. It is even one of the oldest luxury fashion brands that is still around today and has earned a reputation for quality, innovation, and artistry.
Many of the brand's items sit firmly within the quiet luxury aesthetic, which was popularized as a term in 2023. Other luxury leather brands that fit within this space are Bottega Veneta and old Celine.
Top 3 Loewe Bags
1. The Puzzle Bag (2014)
You cannot create a top-three list for the Spanish brand without including the iconic Puzzle Bag.
- Recognizable for its geometric shape and origami-inspired panels.
- The panels help make the shape more expandable, making it a practical everyday bag.
- Exists in different silhouettes, such as shoulder bags, belt bags, backpacks, and more.
2. Amazona Bag (1975)
A true heritage icon, the Amazona was created during Spain’s transition to modernity.
- Known for its structured doctor's bag silhouette and soft nappa leather construction.
- A significant design in the brand's story and in establishing its DNA.
- Continues to be reimagined in new sizes, colors, and finishes.
3. Flamenco Bag (1980s, revived in 2015)
Originally designed in the 1980s and reintroduced by Anderson, this bag is known for blending nostalgia with modern style.
- Famous for its drawstring closure with oversized knots.
- Loved for its soft, slouchy silhouette that feels both casual and luxurious.
Where To Buy Loewe Online?
Loewe does have an online boutique, but it is not necessarily the most affordable way to shop the brand's items online. One of the best ways to shop designer accessories is to look on the resale market.
The resale space is also a great place to find sold-out pieces, limited-edition designs, as well as styles that are no longer in production. It's a real treasure trove for luxury lovers to seek out special pieces that can't be found anywhere else.
myGemma is an online platform that sells a wide range of designer brands, often for up to 80% off retail prices. Each item has been expertly authenticated before being listed on our website and on our app.
You can shop with absolute confidence that you are buying the real deal. We guarantee authenticity or your money back.
How To Sell Designer Items Online?
There are different avenues to go down when it comes to selling luxury goods online. At myGemma, we offer three options:
- Sell Directly: This is the quickest way to sell. From price quote to payment, it can take as little as 24 hours for the sale to complete.
- Consign: This is the best option if you want to get up to 25% more value for your items.
- Trade In: A great option if you have your eye on something else. You'll receive the credit value of your traded-in item(s) plus 5% (or 10% if you join our loyalty program).
myGemma buys a range of designer accessories, including handbags, jewelry, and more. Simply fill out the online form to get started.
