The Lowdown: 3 Years Into LVMH's Acquisition Of Tiffany & Co.

    The LVMH acquisition of Tiffany & Co. made simple. Three years on, here is a breakdown and our thoughts.

    Silver Tiffany jewelry

    It has been three years since the multinational holding company LVMH acquired a majority stake in jewelry company Tiffany & Co. The sale went through for $15.8 billion on January 7, 2021.

    Tiffany & Co. (also known as Tiffany's) is one of the most - if not the most - iconic American jewelry brands. It is particularly celebrated for its sterling silver jewelry. The brand was founded in 1837 by jeweller Charles Lewis Tiffany, who at the time was only 25 years old.

    The brand has long been a firm favorite among celebrities, with the likes of Audrey Hepburn and Jackie Kennedy among the list of fans. Tiffany's has had a huge cultural impact. Truman Capote's Breakfast At Tiffany's novella came out in 1958 and was turned into a major motion picture three years later.

    As of 2023, the brand has over 300 stores worldwide and sells in categories beyond jewelry, such as: sunglasses, fragrance, leather goods, and more. 

    What Happened After LVMH Announced The Acquisition Of Tiffany & Co.?

    The purchase was announced in late 2019 for $135 per share. This amounted to $16.2 billion, a sum that both parties agreed to later lower, from $135 to $131.5 per share.

    The reason for the change of price was actually because in 2020 LVMH decided to cancel the pending purchase of Tiffany & Co. Why? Because LVMH accused Tiffany’s of mismanagement during the Covid-19 pandemic.

    Tiffany & Co. yellow gold brooch

    After months of legal battles and multiple countersuits, LVMH agreed to go ahead with the sale for a lower price.

    Tiffany & Co. continues to operate in New York City as an independent subsidiary. 

    After the sale went through, it meant that Tiffany & Co.’s stock was delisted from the New York Stock Exchange. Several of Tiffany’s leaders were replaced with LVMH executives.

    Why Did LVMH Buy Tiffany & Co.?

    One of the driving forces behind the purchase was to create growth in Europe and Asia. Another reason was to help boost and develop the manufacturing process. This was a move for LVMH to expand its international jewelry repertoire, as the holding company looks to expand its cultural significance.

    The Outcome

    LVMH’s share price has continued to grow steadily from the point of sale in 2021 up until the end of Q2 in 2023 when it started to dip a little. However, from 2021 until today (January 2024), there is still a significant share price increase from $121.83 to $152.38. 

    Return to Tiffany necklace

    The purchase has proven to increase LVMH’s position in the jewelry market, while Tiffany & Co. has continued to see growth.

    As a customer, you can still buy the same high-quality designers from Tiffany & Co. There has not been a shift in the style or aesthetic of the brand, as Tiffany's has continued to stay true to its DNA.

    Where To Buy & Sell Tiffany & Co.?

    Where To Buy Tiffany & Co. Jewelry

    Nothing has changed since the acquisition in terms of where you can buy Tiffany & Co. You can still purchase the jewelry from Tiffany & Co. stores and online. 

    With the rise of the resale market, one of the most affordable and accessible ways to buy designer jewelry online is from an authenticated resale website. myGemma has a wide range of designer and luxury jewelry options to choose from.

    From Cartier to Tiffany & Co., each jewelry item on the website has been expertly authenticated so ensure it is the real deal. If you want designer accessories for less, check out myGemma's website today or download the app.

    One of the perks of downloading the app is that you get first access to new-in arrivals so that you don't miss out.

    Where To Sell Tiffany & Co. Jewelry

    Just like you can buy Tiffany & Co. on myGemma, you can also sell your jewelry, too. Unlike third-party online marketplaces, myGemma buys your designer goods directly from you, so you don't need to wait for a sale to take place before you get your money.

    Selling to myGemma is the quick and easy way to get paid for your designer jewelry, handbags, watches, and more. From price quote to payment, it can take as little as 24 hours.

    Simply fill out the online form to get started and someone from myGemma will be in contact with a price quote.

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