At a time when many luxury giants are seeing flat or declining numbers, Hermès’s success stands out.
The standout performer was its leather goods division, which grew by nearly 15%, driven by sustained demand for iconic designs like the Birkin, Kelly, and Constance bags. In contrast, categories like silk, ready-to-wear, and beauty saw slower growth or even slight declines.
What Were Hermès Sales In Q1 2025?
Sales were up 7% in Q1 2025. This means that the brand slightly outperformed Q1 in Q2.
Hermès Q2 2025 Numbers
- Regionally, the Americas experienced a 12.3% increase in sales, bolstered by full-price purchases and strategic price adjustments.
- Europe (excluding France) also performed well, growing by 12.6%, even as sales within France slowed to 4.1% due to reduced tourism.
- Japan continued to be a high-performing market with a 14.7% rise in sales.
- Asia-Pacific (excluding Japan) saw more modest gains at around 5%.
Why Is Hermès Performing Well In 2025?
Part of Hermès’s ongoing success is its disciplined production strategy. By limiting output growth to 6-7% annually, the brand preserves exclusivity and avoids the over-saturation issues currently plaguing other luxury houses.
Hermès also implemented a 7% global price increase this year, with an additional 5% hike in the U.S. to offset anticipated tariffs. Importantly, Chairman Axel Dumas has stated that no further price increases are planned for 2025, providing some predictability for consumers and investors alike.
Good News For Luxury Resale
For the pre-owned luxury market, Hermès’s strong performance is good news. The continued desirability of its leather goods supports strong resale values, particularly for timeless styles like the Birkin and Kelly.
While other categories in luxury resale may fluctuate, Hermès remains a consistent draw for collectors and fashion investors. The brand's loyal customer base and limited supply help maintain high demand, even in times of broader economic uncertainty.
Where To Buy Hermès Online?
While Hermès does sell leather goods online, certain items such as the Birkin and Kelly bags can only be bought from their brick-and-mortar boutiques.
It is also not as simple as walking into a store and buying your dream bag; it can be a long journey to sourcing one of these iconic bags. However, you can source a Birkin or Kelly online through luxury resale sites.
Discover a world of Hermès at myGemma, in stock and ready to ship. We guarantee authenticity or your money back.
How To Sell Hermès?
If you are looking to sell rather than buy, myGemma offers the full resale experience. You can either trade in, consign, or sell directly.
Every Hermès piece submitted is carefully authenticated and appraised by myGemma’s team of luxury specialists, who consider current market trends, rarity, condition, and craftsmanship. This ensures you receive an accurate and fair valuation.
Whether you’re decluttering your closet or making room for your next dream bag, myGemma provides a secure, transparent, and luxury-level experience from start to finish. Selling Hermès has never been more convenient.
Fill out the online form to get started.
