How Much Is The Bulgari Serpenti Necklace?

You may have seen the Bulgari Serpenti necklace in the likes of the movie Cleopatra, or Florence + the Machine’s music video for Spectrum (Say My Name). Learn about the collection, from its early days in the 1940s to the current day style.

BVLGARI Serpenti necklace


You've seen the iconic necklace over the years but you might be wondering, how much is the Bulgari Serpenti necklace? Ingrained in the world of luxury and glamour, the Bulgari Serpenti necklace is a mainstay in the style stakes. As part of a larger collection that encompasses everything from bags to earrings, the necklace is perhaps the most recognizable piece.

The History Of Bulgari

Sotirois Voulgaris founded Bulgari (stylized as BVLGARI) in 1884. Voulgaris had immigrated to Italy from his home country of Greece only four years prior to starting his brand. Upon his arrival, he had very little money but had left his hometown as a skilled silversmith. It wasn’t until 1905 that Bulgari began to create jewelry. Prior to this, Bulgari operated out of Rome crafting silverware and decorative designs.

Over the following years and decades, Bulgari became popular among nobility and socialites, particularly in Italy. You may have spotted Bulgari jewelry in movies such as Cleopatra and Roman Holiday. To this day, celebrities are seen wearing Bulgari jewelry, proving it is just as coveted as it was in the previous century.

Why Is The Brand Called Bulgari?

Bulgari is the phonetic pronunciation of Sotirois Voulgaris’s last name. It is typically written as 'BVLGARI', using the Latin alphabet for a stylized take on ‘Bulgari’. The founder paid homage to Roman history in his designs, by including references to Roman culture of the past. For example, these references included the use of mosaics and coins.

BVLGARI Serpenti ring

About The Bulgari Serpenti Collection

Serpents and snakes have long been a source of both fascination as well as fear. Often represented in mythology, they are symbolic of seduction and strength. Snakes are often seen as a motif in jewelry throughout history, as a symbol of the divine, or to ward off any threats. Queen Victoria’s serpent engagement ring gave prominence to the snake’s popularity in the Western world for years to follow. For Sotirois Voulgaris, it was only natural to look to his own heritage to inspire his collections. Snakes became intrinsic to Bulgari from early on, as a common motif in Greco-Roman design culture.

The serpent theme seen in Bulgari's collections, notably the Serpenti collection, has been a part of the brand since the 1940s. The Serpenti designs have gone through periods of metamorphosis. The necklaces have shifted from being more realistic in shape to a more geometric silhouette. The change in design can be put down to different trends at the time and what was favored. The Serpenti collection currently spans a wide range of different categories, including handbags and belts.

One of Bulgari's Serpenti highlights is when Elizabeth Taylor wore a cuff bracelet from the collection in the 1963 movie Cleopatra

BVLGARI Serpenti ring

How Much Is The Bulgari Serpenti Necklace?

The price range for Bulgari Serpenti necklace styles ranges from $3,700 to $139,000 at retail. Comparatively, a rose gold Serpenti Viper necklace with diamonds sells for $47,300 at retail and $35,995 at resale.

The Bulgari Serpenti collection consists of different styles of necklaces, which vary not only by design. The more affordable styles typically consist of a chain necklace with a pendant. The more expensive, extravagant styles are the coiling designs, made up of sturdy links to echo the texture of snake scales. These styles are often embellished with pavé diamonds for a striking look.

What Is A Bulgari Serpenti Necklace?

You may have seen the Serpenti necklace from Bulgari take different shapes over the years. However, even today, the necklace has different skins. For example, the pendant necklace and the coiling necklace have an entirely different aesthetic. These options give wearers the option between a more casual, everyday style and a statement piece, most commonly associated with party or evening wear.

Is The Bulgari Serpenti Necklace Worth It?

Yes. Although different styles come and go, no matter which version of the Bulgari Serpenti necklace you choose, it is a highly recognizable design. Embedded in fashion and Hollywood history, the Serpenti necklace is an iconic piece which has stood the test of both time and trends. The Serpenti necklaces have such a high status in the jewelry world that they retain high value at resale.

Where Can I Buy A Bulgari Serpenti Necklace?

Now that you have the answer to: How much is the Bulgari Serpenti necklace? And, is it worth it? It's time to start the buying process.A Bulgari Serpenti necklace is your ticket to following in the footsteps of celebrities past and present (style wise, at the very least). The Serpenti necklace has assumed many forms since its inception, so deciding on the style that suits your wants best is the first step to making a purchase. myGemma stocks a variety of designer and luxury brands, including Bulgari. Check the website as it is regularly updated with new styles to choose from. Buying luxury resale from myGemma helps to promote a sustainable, circular economy

How To Sell A Bulgari Serpenti Necklace

Selling your luxury and designer jewelry has never been easier. myGemma buys the accessories you no longer love. From watches to sneakers, jewelry to handbags, you’ll get the very best price for your luxury goods. The process is not only secure and seamless, but the entire selling journey can take as little as 24 hours to complete. If you’ve got a Bulgari Serpenti necklace that you don’t find yourself reaching for, sell to myGemma and give your jewelry a new lease of life on the resale market. Simply fill out our online form to get a price quote from our luxury experts.


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