Louis Vuitton’s Ursula Bag captures the energy of the early 2000s perfectly. With its oversized buckle and prominent hardware detailing, this bag strikes the perfect balance between utility and maximalist fashion.
Now, the bag is imbued with a sense of nostalgia which is extremely à la mode.
What Year Did The Louis Vuitton Ursula Bag Come Out?
The Ursula was released in 2003 as part of the now-iconic Multicolore Monogram collection. The collection was born from a collaboration between Louis Vuitton and Japanese pop artist Takashi Murakami, under the creative direction of Marc Jacobs.
Why Is It Called The Ursula Bag?
It is named after the actress Ursula Andress who was known for her bold and glamorous looks. The actress featured in the James Bond movie ‘Dr. No’.
The Multicolore Monogram Collection
One of the most recognizable collections in Louis Vuitton’s history, this colorful lineup sought to reinvent the classic monogram canvas by injecting it with a colorful and playful twist.
What could be viewed as a dramatic departure from the traditional brown-and-bold monogram look, the Multicolore Monogram featured 33 vibrant silk-screened colors printed on either black or white canvas. The items in the collection are paired with gold-tone hardware.
The Ursula model was one of the key silhouettes from the collection and quickly became a fan favorite.
Key Features Of The LV Ursula Bag
- Multicolore Monogram canvas in black or white
- Natural vachetta leather trim
- Chunky gold-tone hardware and studs
- Fold-over buckle closure
- Rolled leather handles
- Roomy interior with microfiber lining
Why Is The Ursula Bag Loved?
Many celebrities in the early noughties wore accessories from the Louis Vuitton Multicolore Monogram collection, including the Ursula Bag. Celebrities that embraced the Murakami pieces include Paris Hilton and Britney Spears.
Is The Ursula Bag Discontinued?
Yes, at least at the moment. The Multicolore line as a whole was discontinued in 2015, yet it remains a collector’s favorite. The Ursula Bag is considered a Y2K cult classic–often featured in vintage fashion edits and resale wish lists.

Where To Buy A Louis Vuitton Ursula Bag?
As the Ursula is no longer in production, the best way to find one is via the luxury resale market. At myGemma, we offer authenticated Louis Vuitton handbags, including rare and vintage styles such as the Ursula.
Make sure to download the app to get first access to new arrivals. Rare styles such as the Multicolore Ursula Bag tend to sell out relatively quickly so it's best to have the app at your fingertips to see new drops.
Each item is verified for authenticity and condition before hitting the app and the website. Whether you’re a longtime collector or looking to embrace early-2000s nostalgia, check out our collection of vintage bags.
How To Sell Louis Vuitton Bags
We believe parting ways with your designer accessories should not be a headache. myGemma has designed the selling process to be as simple as possible. We have several options:
- Sell directly - Best for: speed of sale.
- Consign - Best for: maximum returns.
- Trade In - Best for: value if you are looking to buy something else.
We have created a guide to Louis Vuitton consignment to help you decide if that is the best option for you.